Research On The Optimization Of Logistics Distribution Mode Of Suning

With the rapid development of economic globalization,informatization and the Internet,e-commerce has become the mainstream of economy in our daily lives.Logistics distribution model as a basic link plays an important role in reducing costs and improving the quality of service.However,the lagging development of logistics distribution capability is considered a key disadvantage of the current e-commerce in China.High cost of logistics distribution,low delivery efficiency and service quality can not meet the requirements of the consumer,which have become the bottleneck restricting the development of electronic commerce directly.Therefore,choosing a reasonable and efficient mode of logistics distribution would be extremely important and significant to the long-term development of e-commerce enterprises.Taking Suning.com as the research object,the optimized model of distribution as the research contents,combining with a large number of research on logistics distribution model of e-commerce platform in both national and international ranges,this paper focuses on differences of distribution requirements between Suning.com and the traditional method.By studying the current situation and existing problems of logistics distribution of Suning.com,it takes the influencing factors of logistics distribution mode in B2 C e-commerce environment as a reference,and utilizes AHP and fuzzy comprehensive evaluation method to analyze the logistics distribution mode that can optimize Suning.com's performance through three models of logistics distribution:self-distribution mode,the third-party distribution mode,and common distribution mode.Further,it aims to find out the most suitable logistics distribution model for the enterprise and put forward suggestions for optimization at different stages of development.The thesis will provide a scheme of optimized distribution mode for Suning.com to reduce the distribution cost and improve the quality of service.Through the analysis and research,the writer hopes to provide a good reference for other e-commerce enterprises to choose the best mode of their logistics distribution.