Research On The Development Of Online Payment Of Z Bank

With the rapid development of e-commerce in China,the mode of payment business is changing constantly,and the online payment service of bank has formed a complete industrial chain.The development of non-banking payment service also changed the original bank payment position,but with the government supervision system of continuous improvement,the development mode between non-banking institutions and bank of cooperation and competition will become more prominent.At the same time,with the rapid popularization of 4G networks and smart phones in China,the payment service market participants are increasing,and the forms of online payment services are also more diversified.How to enhance the stickiness of users and enlarge the scale of transaction is the key to the competition of online payment business.To make up for the service quality gap,innovation of payment service is a key to commercial banks.Through this way,banks can enhance the user experience and the transaction scale of online payment.A comprehensive optimization of modern financial services has important practical significance.Z bank as the traditional state-owned commercial bank,has been fully aware of the importance of Internet banking and payment services as one of the most basic business.It's quite important to enhance customer loyalty,improve intermediary business income and accumulate of basic data.The brutal growth of non-banking institutions has had a huge impact on the payments of banking institutions,and the business share of Z banks has been eroded.This paper analyzes the online development history,non bank online payment development,explore the payment development.This paper use SWOT analysis method and PEST analysis method,and combined with the payment business development direction and characteristics of Z bank.At last the paper puts forward the reasonable suggestions to Z bank.This paper concluded that Z bank should seize the opportunities of the times,keep an open and win-win mentality,focus on the change trend of the application of mobile Internet,community networks,cloud computing and other technologies,and actively carry out cooperation with non banking institutions,and looking for potential users of business and meeting point demand,give full play to the value of online payment business.It is important to guide the future development of Z bank.