Study On The Enterprise Culture Of Hunan Branch Of Sinopec Group

Corporate culture belongs to human culture.The application of ethnic and local culture in enterprises’ operation and management is particularly a summation of the phenomenon of all utility cultures in enterprises ’ operation and management and is a “soft power” of enterprises.Therefore,the building of corporate culture becomes an important foothold for today’s enterprises to strengthen their vitality and competitiveness,and also a strong support for further economic and social development and human culture’s improvement.Over sixty years since its establishment,Hunan Branch of China Petrochemical Corporation(SINOPEC)has pressed ahead with continuous exploitation,made excellent performance in its operation,and generated huge profits for the country and the local government,which are certainly attributed to its relatively outstanding corporate culture corresponding to its business environment.The paper first discusses the background meaning,contents & methods and theoretical basis of the research on corporate culture building in Hu nan Branch of SINOPEC.Then,it reviews the process of the company’s corporate culture building,overviews the contents,and summarizes its advantages and experience on the basis of domestic and international relevant researches,so as to reveal,discuss a nd analyze its defects,find out the factors restraining the development of its corporate culture,and unfold a general picture of its corporate culture building.In addition,the paper utilizes theories and methods relevant to corporate culture and strate gic management to propose improvement program and design for the company’s corporate culture building and solve the problems emerging in this process.Finally,based on the improvement program,the paper also puts forward the implementation and guarantee suggestion for the purpose of providing an overall picture by this small example for reference for the building and development of corporate culture in similar state-owned enterprises in China,while promoting its own prosperity.By deep analysis on the process and current situation of corporate culture building in Hunan Branch of SINOPEC,the paper finds out the company’s advantages and experience,points out its defects,and puts forward optimization program and measures of guarantee implementation for th e development,combined with the company’s actual situation and based on relevant theories.This is not only to play a practical role for strengthening the company’s competitiveness in the market,but also provide a reference for corporate culture building in other peer companies.