Jiusan Soybean Oil Industry Group Co.,Ltd Soybean Oil Product Marketing Strategy Research

Jiusan Grain and Oil Industry Group Co.Ltd.as the Northeast oil companies,has Jiusan soybean oil as the main products.With the market changing,edible oil production and sales should be more market-oriented,consumer oriented,to adapt to the rapid development of the industry characteristics and the market as Heilongjiang.Local enterprises,of course is to develop the market group key provinces.The Heilongjiang market of edible oil products market environment,consumer research,provides the basis for the oil product marketing Jiusan grain and oil industry group.The competitors through the Jiusan grain and oil industry group of soybean oil products in the external environment,analysis,using SWOT analysis method,analyze the advantage of soybean oil products in the Heilongjiang market and the existing opportunities and challenges,which features with the method of questionnaire survey analysis of soybean oil group in the Heilongjiang market of consumers,consumer acceptance of products the degree,degree of understanding,consumer habits,consumer perception of the company,the soybean oil market in Heilongjiang,the product marketing strategy,the production should be based on the non-transgenic soybean oil;each kind of parallel production and sales;to ensure the quality of the products,pay attention to the quality of products.The market,the group has very perfect sales team and distributors,sales methods also have originality,but because of the special nature of the Heilongjiang market,the group should strengthen the business community,product delivery efforts,focus on grain store,in the promotion strategy should be based on price promotions,promotional bundles,media promotion combination.Through the analysis of the soybean oil products of the Jiusan grain and oil industry group in Heilongjiang,we can provide the theoretical basis and guidance for the group to have a better market share.