Study On Marketing Strategy Of Group Soybean Meal Products

A Group is a fair trade, industry, agriculture is one of the major soybean processing business conglomerates. The current annual design crushing capacity of nearly 10 million tons of soybean processing for the main business, with green plantations, early soybeans and soybean products processing base product deep processing base. A group of soybean products as the first main product, its marketing situation greatly affected the entire Group’s sales revenue and profit, and therefore for the soybean product marketing strategy is essential for business. This article from the 4P theory and both supply and demand factors do deep analysis, marketing strategy is proposed to analyze the problem. And to provide the appropriate safeguards for the marketing strategy.In this paper, the combination of empirical analysis and comparative analysis of the combination of the angle, the integrated use of economics-related methods to study A group of soybean meal product marketing strategy, is divided into five chapters from the theoretical analysis and case studies.