Study On Marketing Strategy Of Real Estate Of M Group Chengdu Project

Real estate is an important pillar industry of the national economy.This affects many aspects just like regional economic environment,employment,community construction,etc.As the coming of the Internet Age,the vast information involved of people’s life to renew the ideas,to broaden their vision,to change their thinking,and to lead their consumption behavior.While through information records from web users and consume information,networks will get consumer’s personal information,consumption habits and consumer behavior.In recent years,network marketing platform developing provide a series of support for the marketing of the real estate,including quantity of target group,historical data of the real estate marketing,quantity of building stocks,advertising volume of sales,providing a loan platform and other service system for property buyers.The real estate marketing is being different marketing environment.In developing city,net inflow of population still increasing and per capita GDP maintained steady growth lead to house price exorbitant.Because of the intensification of urbanization,there is just only way to buy building in special place for getting their demanding resources,like medical treatment,welfare,community service,school and so on.By comparison,developed city have many building resource be waste,because the land be attributed to over development.Due to comprehensive plan of city not match with project in it,stoke be completely sold out for next two or three years.Developers don’t base on marketing model of product promotion project.It’s the right way that collect implicit data form historical data of target regional real estate market and from the consumption potential of the consumers in this region.Based on the valid data made the targeted product plan,combining the policy guidance of the current region,the project formulates the right prices that not violate the market regulation.Through web and social APP,advertising is being pushed to target consumers,achieving precision marketing,reducing the cost of project,so as to maximize the interests of enterprises.Through the project of M group Chengdu Company as the object of study;I give the law of the current development of the real estate marketing in Chengdu.Following the policy guidance of the current marketing,and supporting of information technology,project implements a workable new marketing model,to help enterprises establish a brand image,to obtain maximum benefits.Accordingly,historical data of real estate marketing in Chengdu to analysis of development direction and product formats of Shuangliu marketing in the future,project apply a new real estate operation mode,combined with the M Group for years for the city operation experience,with the fusion of information technology.The introduction of this model will be applied to the development and operation of real estate projects in various cities,and can bring the greatest benefit for enterprises in the era of experience economy.