Research On Bancassurance Development Strategy Of A Branch Of Agricultural Bank Of China

Under the background of financial integration and mixed operation mode,bancassurance,initially under the simple "agency" operation,continues to make mutual penetration,fusion and deepening.After decades of development,it has become the important business cooperation channels between the bank and insurance company and play an important role in the financial market.After joining the WTO,China's bancassurance business has achieved rapid development.However,in recent years,with the gradual standardization,the frequent new introduction of insurance policy and the return of insurance in insurance market,the bancassurance market is with more stringent regulation and becomes more competitive.Hence,many problems have emerged.According to the experience and summary when I worked in the A branch of ABC,through the research on the status and questionnaire survey as well as the relevant theoretical knowledge during the learning process of MBA,it makes in-depth analysis and reflection of the problems and countermeasures existing in the current development stage of the insurance business in the A branch of ABC,providing reference for ABC to further develop insurance business and some valuable experiences for the theory and practice of China bank and insurance.First,according to the current situation of research on bancassurance and related theoretical basis,it makes a comprehensive analysis of bancassurance's development environment,status and characteristics in A branch of ABC through the relevant data and examples.Second,according to the development status of bancassurance,it analyzes the problems and causes occurring in aspects of cooperation mode,bancassurance products,internal management and sales concept in A branch of ABC through comprehensive survey.Finally,according to the actual situation of the A branch of ABC,this paper puts forward some feasible countermeasures for the main problems.For example,strengthening cooperation between banks and insurance,optimizing bancassurance products,innovating sales models,improving internal management,building professional marketing team and strengthening risk prevention.In addition,this paperalso puts forward the innovation point and the direction that needs further study.