A Study On Cooperation Strategy Of Agricultural Bank Of China Life Bancassurance In S Province

Bank insurance development is very,very fast but not mature mode to follow.China's banking and insurance industry is facing deep-seated contradictions and problems in the development of financial policy,and it is of great significance to study the symbiosis cooperation between bank and insurance industry.This paper makes use of case analysis method,investigation method and inductive analysis method to analyze the relationship between the scale of cooperation premium,the main body of cooperation and its relationship,and the cultural environment of cooperative culture,such as S&B Life Insurance Co.,Insurance industry cooperation in-depth investigation and analysis:Agricultural Bank of China Bancassurance co-operation business norms,new banking and insurance cooperation business steadily,the traditional banking and insurance cooperation business adjustment significantly.Although there are some achievements in the Bancassurance,there are still many deep-seated problems in the business cooperation between the Bank of China and the People's Republic of China,which is mainly reflected in the fact that the roles of the bancassurance business partners are lost and the common vision of cooperation between banks and insurance is urgent.The establishment of cooperation,awareness and attention to the need for remodeling;bancassurance business relationship,model,a single channel curing,product structure needs innovation;bancassurance business culture and ecological problems,cultural and ecological environment urgent governance.There are many reasons for restricting the cooperation of BOC.Agricultural Bank of China Bancassurance business cooperation is a symbiotic system by symbiosis,symbiosis,symbiosis and interaction.In the symbiotic relationship,in the symbiotic relationship,the construction of bancassurance business cooperation strategic partnership and enhance the communication rationality;in the symbiotic environment,in the symbiotic relationship,in the symbiotic relationship,,Reinforce the bancassurance business cooperation culture foundation and create a cooperative ecological environment.