Research Of The Development Of Bancassurance Market In China

Bancassurance, traced back to 1980th in Europe, is an integrating strategy for banks and insurance firms. It meets the various financial service demands through integration. Bancassurance started in China in 1996 and has been valued by insurance firms since 2000. Market share of bancassurance was less than 2% before 2000, nearly 3.5% in2001. Insurance revenue grew up to 76.5 billion yuan with a growing rate of 63%, and accounted for 26% of the whole insurance market in 2003. Although bancaussurance has gained some development, it still has a large gap from European market.Bancassurance can be classified into two kinds, life insurance bancassurance and property insurance bancassurance. This paper will analyze life insurance bancassurance market in China. First of all, this paper will advance to help the development of bancassurance in China based on a short review of the history of bancassurance. Then, this paper will analyze the current problems in Chinese bancassurance market through theoretical research and the contrast with international bancassurance market, including weak supervision, simple cooperation mode, simplex product, and narrow distribution. Finally, this paper will propose suggestions for the development of Chinese bancassurance market: for the government, it's urgent to create better institutional environment to promote big insurance firms and banks to establish strategic alliance in order to develop higher level cooperation mode on the basis of win-win;For banks and insurance firms, they should commit themselves to deepen present cooperating relations, to promote new products and flexible marketing skills and to improve service through the integration of technology and culture and share of resources. The development of bancassurance is not only the business of one insurance firm or one bank, but a great move in the whole financial market.