Study On The Marketing Strategy Of Simcere Company

During the 12 th Five-Year Plan for national economy and social development in our country,great progress and progress have been made in the pharmaceutical industry in our country.In particular,in the Outline of National Economic and Social Development in the 13 th Five-Year Plan for Health,great efforts have been made to develop a large-scale health industry,With the launch of 'Healthy China' strategy,the health care industry around big health,big health and big medicine is expected to exceed the market scale of 10 trillion during the 13 th Five-Year Plan period.Health care industry will also lead the new wave of economic development.Entering the "13th Five-Year Plan" period,China has gradually stepped into an aging society.As the number of the elderly is constantly increasing,the health pressure facing the society is on the rise.The demand for medical treatment,medicines and even health care products are constantly on the rise.In the face of the ever-changing competitive market,the state increasingly controls the pharmaceutical industry.Medicare reimbursement control,drug price reduction,basic drug list,remediation of commercial bribery continue to strengthen,the legislation of advertising regulation,the route of clinical medication,prescription drug restrictions and so on,The competition in pharmaceutical industry is more and more fierce.Both domestic and foreign-funded enterprises compete on the same stage and the phenomenon of drug homogeneity is serious.Simcere in the marketing portfolio strategy of the product,channel,price and promotion of the status quo and problems with the SWOT further analysis of Simcere strengths,weaknesses,opportunities and threats,with PEST analysis of current business opportunities and challenges analysis,The company is currently using the marketing strategy to modify and optimize the product,price,channel and promotion of the four strategies to make it more scientific.And provide powerful guarantee measures for the marketing strategy plan formulated by the company,such as strengthening the construction of staff team and corporate culture,establishing the support of the network system of "the third terminal",fully guaranteeing the marketing strategy landed and continuously enhancing the competition of Simcere Marketing Force,improve market share.