Study On The Marketing Strategies Of The Country Of YF In Jinan

With the rapid development of the real estate market, study on the marketing strategy of real estate projects emerge in endlessly, but due to the differences in urban, regional and site conditions, the real estate project has its unique characteristics, are required to use different marketing strategies. In addition, the cost of real estate development is larger, can achieve sales, return of funds is the key to the success of the project. This paper aims to the research for the marketing strategy of The Country of YF in Jinan results in practice, in order to achieve the project sales, through the project to promote the development of YF brand.This paper analysed The Country of YF project from sales trends, marketing expenses, marketing strategy and team management,to find out the problems exist in the sales speed, cost effectiveness and customer base positioning. Then combining with the analysis of the internal and external environment of the project and the SWOT analysis, this part puts forward the marketing strategy of market segmentation and differentiation.Based on the 4Ps model, this paper focuses on the strategic objectives of " market segmentation and differentiation ", and carries out market segmentation and design from six aspects of product positioning, promotion design, channel selection, pricing, packaging and opening.So that the project in the market competition can have distinct characteristics, jump out of competition in the Red Sea, to achieve sales. Finally, from four aspects of system protection, marketing organization guarantee, incentive measures and training and the design of the full marketing, in order to ensure the implementation of the strategy of market segmentation and differentiation.