Research 0n The Development Strategy 0f Wuhan Chenming Hanyang Paper Co Based On Low Carbon Economy

With the continuous development of the global economy and the importance of human attention to the ecological environment,"low carbon economy" has gradually replaced the previous economic form,become a new economic norm.Which can reduce the utilization rate of carbon resources,and then gradually reduce the pollution of the environment,to achieve socio-economic,ecological and environmental integration development,so as to promote the development of the economic environment,National and global economies to achieve sustainable development.In the context of a low-carbon economy,the paper industry,which is the first of the five polluting industries,faces a huge challenge,but if papermakers are well positioned to meet this challenge,low-carbon economies can become a competitive player and a competitive advantage opportunity.So in this case,papermaking enterprises can make the right strategic choice,is related to whether the enterprise can survive in the new environment,the profitability of the crucial point.The first part of the article is the introduction,introduces the background of this study,points out the meaning and purpose of this study and the research methods and ideas;the second part is the article used in the low-carbon economy and strategic management theory were described;The paper analyzes the external environment of Wuhan Chenming Hanyang Paper in the background of low carbon economy,which involves political,social,technical and economic aspects.Then,it analyzes the characteristics of Wuhan Chenming Hanyang Paper The internal environment and SWOT analysis,the fourth part is through a variety of tools,strategic analysis,developed a cost-leading strategy,differentiation strategy,growth strategy and brand strategy four aspects and were described;the fifth part is Wuhan Chenming Hanyang Paper strategy implementation and safeguard measures,including organizational restructuring,talent pool,technological innovation platform construction,improve the efficiency of enterprise development,and corporate culture.