Research On Direct Selling Mode And Strategy Of LM Company

As the direct selling industry to gradually adapt to the development of social economy,the direct selling industry regulations also began to gradually improve,more and more enterprises have a direct selling license in China in recent years,especially in 2015 and2017,the number of enterprises has a direct selling license is 1 times the total number of direct selling enterprises,large direct selling enterprises to promote the development of Chinese economy,bring employment opportunities for tens of millions of people.Direct selling enterprises have a relatively flexible business model,in the Internet has already begun to combine with the Internet technology,started a more convenient and personalized service,however,the direct marketing business strategy is very subtle.The time of direct selling to our country is short,and the corresponding theory and practice need to be deeply explored so as to promote the healthy and steady development of the direct selling industry.China's health food industry mostly adopts direct marketing business model.With the increasing number of consumers who buy health food,the quality of health food has been widely concerned.The state and industry promulgated the regulation of health food,and strengthened supervision,however,there were still problems of health food trust crisis,which affected the development of health food products and health food industry.There is a great potential for development of health food industry,the market space is large,however,the health food company and its products is always in a state of low level of competition in the marketing process,attaches great importance to the advertising investment,neglected to strengthen the research and development of products,resulting in the health food industry reputation.Multi targeted and high quality products is the LM company based on the rapid rise in recent years,the direct model its success depends largely on the LM adopted by the company,it is the efficient marketing model makes LM company quickly in many domestic and foreign health food enterprises have achieved great talent shows itself success.It is of great significance for the development and expansion of China's health care enterprises to study the direct marketing mode and direct marketing strategy of LM company,and learn from its rapid rising marketing experience.Based on this,this paper studies the direct marketing mode and strategy of LM company.The introduction of this article mainly introduces the basis of this topic and the significance of the research,introduces the technical route and research methods of this study,and analyzes the current situation of direct marketing in china.The second part of this article mainly introduces the related concepts of direct marketing,network direct sales and other related concepts,and introduces the history of the emergence and development of direct marketing in china.The third chapter of this article mainly introduces the history of the development of health care products and health care products enterprises in China,and introduces the direct marketing mode of health care spleen enterprises in China,including rebate management mode,franchise mode,conference marketing mode,etc..This paper analyzes the problems existing in the direct selling mode of health care products enterprises,including the problems existing in the rebate management mode,the problems existing in the franchise mode,the problems existing in the meeting marketing mode,and the other problems faced by the health care products enterprises.The design of the fourth chapter of this paper takes LM company as an example the direct model of LM company,the LM company brief introduction,elaborates the LM company's current marketing mode,it is pointed out that the LM company's current marketing mode of the main problems are designed on the basis of LM's direct sales model the LM company and its products in the market positioning and marketing environment factors were analyzed,based on LM's direct sales system.The construction,including the LM direct selling organization system LM company in the form of direct marketing system and LM company marketing system of LM company,which LM the form of direct selection is the basis of direct marketing organization system construction and system construction,the link to choose store +salespeople,classroom training and three kinds of basic form of direct network marketing,and on the basis of constructing the LM company marketing organization system,set up 5grade sales incentive system.With respect to the marketing mode of marketing strategy is the product sales strategy of LM company in the strategy,the fifth part of this paper mainly introduces the design of LM company's marketing strategy,including product strategy,service based on the market based on the market price of the product strategy,based on themarket product marketing strategy and integrated marketing strategy based on the market.Among them,the product service strategy based on the market is the targeted service strategy of LM company,which aims at the needs of the market customers,and according to the customer's own conditions.The pricing strategy of the product is mainly based on the economic acceptance ability of the potential customers of the market and the consumer price psychology.Product promotion strategy is mainly through the combination of various promotional methods to increase sales of the company's products,allowing customers to increase benefits,but also allow companies to gain more profits.The integration of the marketing strategy of LM company mainly use their own traditional marketing model and has the advantage of the existing internet terminal or social media is a combination of network marketing mode terminal,with the wide application of various Internet devices and social media in people's lives,the integrated marketing model show the advantages and market marketing more and more potential,is a kind of marketing strategy of LM company attaches great importance to the future.