Direct Sales Model In The Application Of The Health Food Market Research

With the development of society and the improvement of people'sliving standard, people's value for consuming and health has changed a lot.Consumers pay much more attention to health food which provideshealth-food industry a very good developing opportunity. The health-foodmarket in China has great potential, but at the same time there are still someproblems we have to face.This article first describes the present marketing model in Chinesehealth-food industry and analyzes the reasons and disadvantages to use thatmodel. With the law's fulfillment, media and the public's maturity, thehealth-food industry will have to change its marketing model to another newone. Then the article emphasizes the direct-selling theory which covers thecharacteristics of the direct-selling products, the advantages of direct-selling,the differences between direct-selling and traditional marketing.Direct-selling not only helps to solve the credit problem existing in thepresent market, but also helps to integrate resources, so direct-sellingrepresents the trend of the health-food marketing. This article takes Amway,the biggest direct-selling company in the world as an example to depictproducts, price, distribution, promotion and services in health-food industry.At last this article suggests the direct-selling health-food companies topay more attention to science and technology inputs internally and at the sametime externally develop international markets actively.