The Research On The Market Value Management Strategies Of Kingray New Materials Science&Technology Co.,Ltd

Market value management was generated under the background of full circulation of shares in the Chinese stock market,which served as the extension of value management theory in China.After realizing full circulation of shares,the deviation of the market value and inner value of listed companies were becoming more obvious,and market value management has become a hot topic in China capital market.The thesis is based on KingRay New Materials Science&Technology Co.,Ltd,researching on the definition of market value and market value management and put forward the basis theory based on the domestic and overseas researches;secondly,analyzing the current operating situation,profit situation,inventing situation and other factors related to market value management according to the tendency of market value of KingRay,and developing market value management strategies for KingRay;at last,putting forward concrete implementation plan and security measures for the market value management of KingRay,and developing evaluation model for implementation effect of the market value management of KingRay.In all,the correlation of KingRay's market value tendency and its business performance in short term is weak,and some capital operation performance like private placement,high stock dividend,merger and acquisition have significant impact on share price.To improve the market value management of KingRay,we should focus on optimizing the capital structure and improving the inner value of KingRay,implementing market value management strategies like capital operation,information transmission and market value maintenance.Besides,we should create favorable atmosphere for market value management to guarantee the implementation of various market value management strategies.In order to achieve the goals,KingRay should make evaluation on its market value management according to the market value management evaluation model.