Research On The Risk Management Countermeasures Of The Market - Oriented Management Of Chinese Listed Companies

The “market value management” is a unique subject of China’s capital market. Since the beginning of the reform of non-tradable shares, there are some scholars have the theoretical research on the market value management. There are also some companies have the practice with the market value management. However, the study of market value management is still in the primary stage. And the development of new things is always accompanied by unexpected and risk. In 2015, China’s capital market experienced a powerful earthquake. The market value of Chinese stock market exceeded 70 trillion. Then the Index fell nearly 40% in less than three months, while some stocks’ value experienced a lot of volatility. During this period of time, some companies which participated in the market value management have had a hard time, because of ignoring the risk. So, it is urgent to study the risk factors in market value management.This paper firstly introduces the related basic theory of, highlighting the influence factors and methods of market value management. Then the paper introduces the present situation of market value management in China’s capital market, on the foundation of which we discuss the risk factors from three perspectives which are the market the listed companies and other factors. This paper lists a number of cases to prove the existence of these risk factors, and provides three strategies which are increasing the awareness of risk in market value management, improving the system of market value management and building the capacity of staff working with market value management to deal with these problems. This paper provides a certain reference and reference value in the practice of market value management for listed companies.