Application Research Of Smart Data Technology In Precision Marketing

In the Internet age,changes are taking place,and digital marketing is evolving.Since the middle and late 90s of last century,digital marketing has gone through the stage of extensive handicraft workshop,network advertising stage,programmed stage and data driven marketing.In the data and technology driven marketing era,each enterprise will be thinking,how to collect and integrate different consumers to contact a large number of user data and behavior data generated by the point in the figure,and can be used for marketing or other business decisions?How can more automated help marketing decision makers to solve market problems?Become a new phase of the problem.Today's digital age,as consumers and products fell apart in time and space,consumer experience has changed fundamentally,and it's time to redefine Marketing.This redefinition is not just an extension of the previous definition,such as Shopper Marketing(Shopper Marketing),digital marketing(digital digital),etc..In fact,this is the upgrade of marketing in the digital era,era in digital(Marketing).The 4 wave of German industry is making waves in the world,the arrival of industrial 4,it is not only a technological revolution,but also began to pry people for the intelligent application of new market knowledge,people in the future life of the trust will be involved in the intelligent application field.Following the industrial 4,I believe that will be the arrival of the 4 age of marketing,intelligent marketing will become a new channel for enterprise marketing,how to use this new era of marketing products?And how to construct the intelligent marketing system of enterprise?Will be the key to every enterprise competing for a new consumer market and users.Historically,the Marketing kernel-consumer centric-has not changed,but marketing's outreach-how to be consumer centric-has been keeping pace with the times.Todays Internet and big data,so that the impact of technology on marketing is becoming more and more important,and promote marketing transformation into the marketing technology(MarTech)era.In this paper,through C enterprise in intelligent data technology in marketing analysis on the practice of case intelligence,aims to illustrate the importance and shortcomings of how to construct enterprise intelligent marketing system and the application of this new era of marketing products to help enterprises compete for new consumer market and users,so as to inspire,advise.The specific content of this paper:through the comprehensive analysis of the theory and methods of intelligent data and precision marketing,the accurate updating and transformation of target population in precision marketing is analyzed in the era of intelligent data.Then C enterprise case analysis,analysis of C enterprise smart data platform and platform based precision marketing application and practice,from case study to inspire,find deficiencies and make suggestions.Combined with case study and theoretical research,combing and innovative perspective on the era of intelligent data precision marketing applications,hoping to promote other mode of application of this system,the innovation and application of precision marketing,look forward to the reference and guidance.