Development Status Of Electronic Commerce In Tai'an

Agriculture is the foundation of the national economy,the development of agricultural economy is the requirement of The Times,also is the need of social and economic development.In recent years,the development of agricultural products e-commerce as an emerging sales model has led to the development of agricultural economy and society as a whole.At present,the development of agricultural products e-commerce in the whole country,its impact on agricultural products sales,has become a new economic growth point in the sale of agricultural products.Tai'an City agriculture has a long history and farmers are experienced in production.This lays a good foundation for agricultural production.However,the economic development of Tai'an is backward,and the proportion of agricultural economy in the overall economy of the society is relatively large,but it is not obvious to the overall economy of the society.It is a problem for us to develop agricultural product e-commerce,raise agricultural output and improve the operation efficiency of agricultural economy,so as to promote the improvement of the overall economic level of the society.Method in this article,through reading literature,combining qualitative analysis with quantitative analysis,micro and macro analysis,integrating theory with practice,field survey method of this paper expounds the situation of Taian agricultural e-commerce development and the problems.Through theoretical analysis,and illustrates the related concepts of agricultural e-commerce,as well as the relationship between e-business and e-commerce of agricultural products,agricultural e-commerce is combine agricultural products sales and electronic sales of a new way of agricultural products sales.E-commerce and agricultural products e-commerce are both related and different,which promote each other,complement each other and develop together.The connection and difference between e-commerce and agricultural products e-commerce provides the possibility to develop the e-commerce of agricultural products by developing e-commerce.This paper summarizes the domestic and foreign scholars' overview of the theory of the development of e-commerce of agricultural products,analyzes the present situation and development mode of the development of e-commerce of agricultural products,and takes the questionnaire of Taian City as an example.Object,the quantitative and qualitative analysis of the data obtained by analyzing the influencing factors of the purchase of peach girl by consumers,summed up the problems existing in the e-commerce of agricultural products in Tai'an and the reasons for the analysis.That is,consumers by sex,age,education,family income and other factors,will significantly affect the purchase of agricultural products through e-commerce will purchase and purchase behavior,consumers in the variety,easy to sell on the logistics platform to buy strong.Therefore,the high level of education,female consumers,family income is higher,the age of 20-41 years old,usually used to buy agricultural products in the supermarket consumers are more inclined to purchase agricultural products through e-commerce channels,the purchase of agricultural products,consumers more Pay attention to variety,convenient logistics and other factors.At present,the existing problems of e-commerce in agricultural products in Tai'an are as follows:First,the basis of the commercialization of agricultural products is weak;Second,the restrictions on the conditions of the producers of agricultural products are three;the extension of e-commerce promotion of agricultural products is limited;Fourth,the degree of consumer satisfaction needs to be improved The Combined with the knowledge of e-commerce,access to relevant information and books,Tai'an agricultural products e-commerce development of the existing problems were sorted,mainly the following problems.:The transformation of the Internet consciousness is not deep enough;agricultural products to experience the degree of feedback is not enough;the promotion of agricultural products is not enough information.Through the study of domestic leading enterprises in the case and experience,from the agricultural producers to operate independently,sales of agricultural products relying on the well-known domestic business platform,China Geographical Indication Product Mall and the creation of industry associations and other aspects of reference,summed up the development of e-commerce e-Suggestions:First,to play the functions of the government to strengthen the brand standardization;Second,broaden the consumer groups,do brand promotion;Third,the joint well-known electric business platform;Fourth,broaden sales channels,combined with leisure agriculture.Finally,the following conclusions are drawn:First,the purchase of agricultural products by consumers through e-commerce by multiple factors,including gender,age,education level,income and other factors are more significant.Second,in the consumer satisfaction survey shows that consumers for the "peach girl" to buy the satisfaction of satisfaction is not very high,there is still a lot of room for improvement.E-commerce operators of agricultural products should strengthen the feedback to consumers and producers,build a brand bridge between consumers and producers.Thirdly,by drawing lessons from the experience and practice of domestic outstanding agricultural products business enterprises,this paper puts forward feasible suggestions for the development of e-commerce of agricultural products in Tai'an City,laying a foundation for the development of e-commerce for agricultural products.