A Competition And Cooperation Tourism Researching Based On Location Of Ancient Villages Of East Zhejiang

With the vigorous development of the tourism, tourism resources have been exploited. As ourcultural and historical heritage, ancient villages naturally become a hot sot of tourism. However,due to its own limitations, ancient village faces with many difficulties in the process of tourismdevelopment. Different ancient villages have different environment and its special culture, so thedevelopment model of the ancient villages is varied. There are similarities in many aspects aboutthe ancient villages of eastern Zhejiang, thus, the development mode of ancient villages can learnfrom each other.In the domestic and international research, the ancient village tourism development directionis also discussed from them or contacted with surrounding ancient villages. Based on analyzingancient village’s resource superiority of eastern Zhejiang and combining with environment, thispaper combines the development of ancient village with surrounding tourism resources. The writeattempts to let them cooperate in competition and explore a development mode which is suitablefor the ancient village of eastern Zhejiang. At last, the writer summarizes the conditions andcharacteristics of the eastern Zhejiang ancient village which is based on location.Based on the above consideration, this paper puts forward a competitive and cooperativedevelopment model about tourism of eastern Zhejiang which is based on location. Firstly, thewriter detailed analyzes the premise of this model. Secondly, consider the practical interests of therelated subjects. Thirdly, the aspect of including shaping the image of tourism, complementarytourism products, developing tourism market, building infrastructure should interaction cycle.Fourth, attempt the ancient village to sustainable development.At last, with the case of Siming mountain of Yuyao, the writer conducts an empirical studyabout the development model. By the way of questionnaire, the write investigates the villagers’development intention and tourists’ preference. In addition, preliminary design the tourist routes ofYuyao Siming Mountain and ancient village, then put forward reasonable countermeasures andsuggestions.This article prefers to explore the development model of the eastern Zhejiang ancient village,rather than pursuits a generally applicable method. The paper aims to search a planning idea which can be used for reference and provide some useful help to the other ancient villages of easternZhejiang which can promote the tourism development of ancient village in eastern Zhejiang.