Real Estate Marketing Strategy Research

The real estate industry becomes one of the main industry in the national economic development,for the country's tax made significant contributions to the influence on the development of the national economy plays an important role,Also it is because of the vital role in the real estate industry in the national economy,countries and people to the attention of the real estate industry is more and more high,so the real estate industry is not only affected by the domestic and international market environment,also by the relevant state laws and regulations,and the impact of macroeconomic regulation and control policy.At present,China's real estate industry development time is not long,and time is short of the practice of real estate marketing management,real estate marketing theory and practice of our country,mainly general marketing theory as the guide,and foreign mature real estate marketing theory as the guide,the real estate marketing theory is relatively weak basis and theoretical system is not perfect enough,the lack of system suited to the characteristics of the actual development of our country real estate market theory and practical experience.In order to better adapt to the new demand of consumer and real estate market increasingly fierce competition environment,must be existing in our country real estate market development present situation to carry on the system thinking,constantly enrich its theory and practice.In this paper,we study GALAXY ESTATE real estate marketing strategy the purpose is to hope can come to the conclusion that the success of the Milky Way real estate marketing model as well as the need to improve place,both provide theory support for the GALAXY ESTATE property obtained greater development,can promote the Milky Way perfecting property real estate marketing mode,also for other private real estate enterprises in our country has a bigger development provides the experience for reference.Based on the reference and relying on the domestic and foreign research on marketing theory,based on the research idea of the GALAXY ESTATE real estate marketing model through both traditional and general methods,namely,Ask questions,analyze and solve problems,at the same time using the research methods of management,such as comparative analysis,empirical analysis and theoretical analysis,case analysis method,also adopted the theoretical analysis and empirical analysis,quantitative analysis and qualitative analysis method.In addition,this article also incorporates new real estate marketing theory's point of view,SWOT analysis and STP theory,the 4 P and 4 C and 4 R theory,in this paper,the Milky Way further study of real estate marketing model and marketing strategy combinations,a full range of analytical Milky Way real estate marketing strategy,both for the better development of GALAXY ESTATE real estate in the future to provide solid theoretical support,also for other private real estate enterprises in our country has a bigger development provides the experience for reference.