Longji Shares Differentiation Strategy Plan Design

After a few years fluctuation of Photovoltaic market and the trend of installation,polycrystalline quickly seized the domestic low-end market with its low price and production capacity advantage,while single crystal are exporting to high-end market in Europe and America with its quality advantages.However,single crystals are gradually expanding application in the low-end market because the single crystal has more technological progress space than the polycrystalline,and this speed is accelerating.Single crystal components began to expand in the country in recent years,and is presented by the comparative advantages of the power generation side.The Cost-effective advantage of the single crystal silicon against polysilicon chip is noticed by Domestic and foreign photovoltaic mainstream enterprises and investors.The Longi shares are the representative enterprise of monocrystalline silicon products.The recognition that single crystal represents the future trend began to outbreak since 2015.This article attempts from the strategic point of view,using SWOT and PEST analysis method of strategic scheme of Longi shares at present,and find out the problems of this solution,analysis of the current strategic Lungi shares the advantages and disadvantages,and designs the strategy and scheme of the current external environment from the corresponding angle difference competitive strategy.This paper first introduces the related theory of corporate strategy,the third chapter and the fourth chapter focuses on the analysis of the current strategic Longi shares external environment and its opportunities and threats,advantages and disadvantages of the four aspects,analyzes its existing problems in the strategic plan,to explore it in the development process of the product is too simple problems and risks,so this paper put forward the differentiation competitive strategy and put forward the development countermeasures.The corresponding measures of strategy.