Research On Strategy Of Hall Management For HUAXIA Bank Changchun Outlets

The network is the main physical place for the bank to carry out business,and the hall management of commercial banks has the incomparable advantages of virtual dot and electronic channel in improving customer experience and marketing ability.Accordingly,in recent years,domestic commercial banks have carried out effective network transformation and promotion,and the branch of Huaxia bank Changchun branch has achieved a certain effect.But in the management of the hall hall,there is still a large space.Based on the analysis of the management mode of bank outlets,the efficiency of bank outlets management,the service quality of bank outlets,and the business process re-engineering theory,this paper analyzes the problems existing in hall management,hall sales management,hall facilities allocation and hall personnel division,analyzes the reasons,such as the incomplete operation of hall operation,hall service and sales process management,hall management facilities are weak and the hall staff responsibilities are not reasonable,and then puts forward the strategy of optimizing the management of hall in Changchun branch of Huaxia bank:One is to promote the reform of the hall operation mode to improve the level of service management.This paper first puts forward the key points of the reform of the operation mode of the hall,studies the structure of the hall staff,the optimization and adjustment methods of the post office,and puts forward some suggestions on the improvement of the operation efficiency of the hall of Changchun branch of Huaxia bank.Secondly,This paper first puts forward the implementation of hall business process re-engineering and the service standard process.Emphasis is put on the following goals of business process reengineering of commercial banks.Namely,operation,business processing concentration,risk control real-time management,management specialization and flattening,and put forward the Changchun branch network business process re-engineering promotion suggestions.Thirdly,This paper argues how to strengthen the hall management facilities configuration,to achieve the sharing of service information.First of all,to promote the physical environment,hardware facilities,software services standardization,followed by the provision of work performance,customer service portable intelligent equipment,once again optimization of customer online booking service,integrated booking service platform.Fourthly,the author studies the reasonable hall personnel division,improve the service customer effect.Including clarifying the division of post division of the customer service pre-processing,realizing information sharing;Sorting out the post of the community branch,collecting part of the duties and doing well the external service;To do well the comprehensive management of financial sales,and to carry out differentiated services;Grasp the customer experience link,accelerate the image flow cabinet to face public business integration;Implement the integrated marketing assessment of halls;Finally,the construction of the bank smart sites,enhance customer service experience.In terms of how to build a bank intelligent network,we think that we should fully apply new technology,new equipment,new platform,new process,new design,create " timely and in need," new experience for customers,in the construction process should be line offline collaborative,highlighting the channel service experience;Create an efficient,convenient,independent and interactive intelligent service experience;With data as support,deep insight into the customer,real-time and accurate response;Highlight e-banking services to achieve closer connection with customers;Enhance the customer segmentation and lean customer management capabilities;Continuous improvement of hall integration services to achieve the intelligent network service process optimization and the line on line with multi-channel fusion.