Research On Optimization Of Hall Service Process Of ZY Bank Z Branch

China’s commercial banks play an active role in stabilizing the economy and serving the financial consumers,but with the development of the economy,the rise of Internet finance,third-party non-bank financial institutions and foreign banks has had a huge impact on the development of commercial banks,commercial banks can not effectively meet the needs of the increasingly diversified financial consumer market in such aspects as the traditional profit-making mode of deposit and loan spreads,inefficient business processing procedures and single product structure,etc.,this service contradiction appears particularly prominent in the Commercial Bank Hall Service.A bank branch is the service door of a bank.It is directly open to the outside world to provide services for its customers.Its service process directly affects the customer’s judgment of the quality of the bank’s service,and thus has an impact on the performance of the bank,therefore,optimizing the process of hall service plays a very important role in improving the core competitiveness and promoting the long-term development of commercial banks.Zy Bank Z branch belongs to the head office of Zy Bank,which is in the middle and upper level of 18 branches of Zy bank in terms of service quality and performance management.At the same time,I have working experience in Z branch of Zy Bank,and I have a good understanding of the service process of Zy Bank.This paper takes the Zhengzhou branch of the Bank of Central Plain as the research object,and on the basis of studying the service process of the bank hall by domestic and Foreign Scholars,this paper analyzes the service status quo,staffing situation,business processing time,customer satisfaction with the service of the Branch Hall of Central Plain Bank Zhengzhou Branch,and studies the problems existing in its service process,according to the service blueprint theory,the paper optimizes the service flow of Central Plain bank hall,and finally puts forward the relevant implementation safeguard measures,it is hoped that this paper can provide reference for the bank and other banks in the construction of hall service process,so as to improve the service quality of our commercial banks and promote the optimization of our commercial banks.