Choice And Reconstruction Of Financial Operation Mode Of Self-operated Electric Business

In the mobile Internet era background environment,more and more electric business involved in the financial field,carried out a series of financial operations.There are a lot of interesting places there.To Jingdong this self-operated electricity business,since 2011 to 2015,five years,both the net profit and operating profit are negative,but "do not work",in the construction of logistics warehousing network,the constant discount promotional items In addition,but also the strength of the financial sector in the frequent force.As a growing business company,but in the main industry to open up the sidelines of the financial sector,which is on the Carrefour,Wal-Mart retail giant growth period is unthinkable.And more interesting is that the capital market on the Jingdong"do not work is very optimistic",not only successfully listed on the Nasdaq,Jingdong Finance also received a round of capital injection.Why do electricity providers get involved in the financial sector?Why electricity business this financial layman in the financial field can have a dazzling performance?This article takes Jingdong as the case analysis object,carries on the profound discussion about these two big problems.Based on the previous academic achievements of the study summed up the electrician to get involved in the financial field of the theoretical basis,while the introduction of strategic management accounting analysis framework,focusing on the "Jingdong white" this product,elaborate its mode of operation and the use of asset-backed securities The reconstruction of its cash flow,with a strategic perspective Jingdong can do the financial operation of the reasons and motivation.Finally,combined with the lessons of Jingdong,summed up the three major revelations,and made the relevant recommendations.