The Research On The Application Of Strategic Management Accounting Of Enterprise A

Strategic management accounting is actually a branch of management accounting.Its main content is to perceive the potential crisis by analyzing the internal and external environment as well as competitiveness of the company,so as to formulate strategies and organizational implementation,and thus promote the healthy development of the company from the height of strategic development.With Internet everywhere in the 21st century,the big data has emerged and we have officially come to the era of big data.In the current big data environment,the full amount of big data that cannot be collected and used in the traditional approach is being used by enterprises to help them make strategic decisions.The integration of strategic management accounting and big data is the most beneficial weapon for enterprises,which can provide an effective scientific basis for business managers at a strategic level.In this context,strategic management accounting faces extraordinary challenges,but it also ushers in a new opportunity to better play accounting functions.Challenges and opportunities coexist.This paper selects A company as the case study object,deeply discusses the current situation of A company's strategic management accounting application,the problems and causes in the application,then puts forward suggestions on how to better apply strategic management accounting in the big data environment.It has strong research significance and practical value.Finally,it puts forward prospects on A company and its affiliated Internet e-commerce industry.The establishment and improvement of the strategic management accounting system is a long-term and continuous process that requires more people to work hard to build and maintain.