Research On The Development Strategy Of Zhangjiakou Branch,sunshine Insurance Group

In recent years,with the rapid development of China's insurance industry,its strategic position has been raised to a new historical height.With the Chinese insurance industry has entered a new stage of deepening reform and opening,accelerate the full span,and highlight the service functions of the insurance industry in the economic society is bigger,the services are more and more widely,more and more social responsibility.The insurance industry in all walks of life and economic development stage to the beneficial to the people's livelihood,efforts to play an important role in the modern economy important industries and service economy,in the exploration of the insurance industry has China characteristic development road and the people's livelihood has made great achievements.In 2014,the State Council promulgated the "opinions" on accelerating the development of modern insurance services,according to the views of the spirit,the State Council on the development of insurance services proposed a total of 29 specific initiatives,has a great role in promoting the development of this initiative of China's insurance industry,for a time the size of insurance companies to speed up the construction pace of development my.May 2016,China's new social life insurance system was introduced again,this policy also to a certain extent,promote the development of the insurance company's life insurance.Under this background,the theory and strategy of development of the insurance industry related theory,to Sun Life Zhangjiakou branch as an example,the use of SWOT,PEST,five forces model analysis of the development strategy of Potter Sun Life Zhangjiakou Center branch of the future,to the sunshine of life in the healthy development of Zhangjiakou Mianbaozhili.It also provides a reference for the development of other insurance companies.