Research On The Development Strategy Of Internet Finance Of F Credit Union

The rapid development of network technology makes the integration of Internet and financial depth,Internet banking is the use of Internet technology and information communication technology innovation,financing,payment,investment and information intermediary services and other new business models,business of financial products,and exerted a profound influence on organization and service.With Alipay,WeChat Finance as the representative of the Internet financial innovation business,has profoundly changed our consumption habits,lifestyle and even economic development pattern.Internet banking not only give consumers more convenient experience,also change the bank's products and services can be said that the Internet system.The strong growth of network finance,in accelerating the flow of capital,improve the allocation efficiency,while injecting fresh blood to the bank,but also exacerbated the financial market competitionThe rural credit cooperatives is the foundation of rural finance in China in recent years,through the strengthening of Internet business construction,electronic level has improved,but in the face of increasingly fierce rural financial market and the financial impact of the Internet,credit agencies must continue to enhance the core competitiveness,to achieve sustained and healthy development.Thus,in the era of Internet banking credit cooperatives,to an invincible position in the development,we must attach great importance to the development of Internet banking services,play capital strength,abundant customer resources and other advantages,a good grasp of the Internet financial times,and make full use of existing resources,in the scientific and rational planning,forward,hit Built in line with their own development of the Internet financial model,improve market share,for the three rural development to provide more convenient and efficient financial services,which is China's rural credit cooperatives need to solve the problem of Internet BankingIn this paper,and the Internet financial theory,research on F credit cooperatives in the financial development of the Internet environment,using the SWOT matrix method analysis selection strategy,and ultimately determine the development strategy of F credit cooperatives,F credit cooperatives should carry out strategic management on the change from within,from the organizational structure,resource allocation,corporate culture etc.to accelerate the development of a market-oriented mode of operation,so as to promote the healthy development of Internet financial F credit cooperatives.