Research On Marketing Strategy Of Carlyle Textile Company Under Internet Backgroud

With the rapid popularization of e-commerce in various industries,modern enterprises have begun to explore the marketing strategy in the context of the network.In recent years,enhance China's economic level,consumption ability of textiles,and "13th Five-Year" period of industrial structure of China's textile industry upgrade brings valuable opportunities for the development of China's textile enterprises.For the Hebei Province,Baoding City,the Carlyle textile company,the original marketing work has been difficult to meet the urgent needs of enterprise development,we must develop a new marketing strategy in the context of the Internet era.This research adopts the method of literature research,qualitative analysis,induction and so on.The article thinks,at present the enterprise Internet marketing strategy problems include the lack of network product competitive advantage,failed to construct perfect price system,online marketing channels to expand,network marketing has not yet been carried out.Aiming at the above problems,can be taken by the network to create a product advantage,relying on the network to improve the price system,through the network to expand marketing channels,to carry out promotional activities using the network,improve the marketing strategy of Carlyle textile under the background of internet.In addition,the paper also puts forward the safeguard measures for the establishment of the advanced information platform,the improvement of enterprise supporting facilities,the cultivation of network service personnel,and the construction of management support system.Through the above research,we hope to change the status of the original Internet marketing,and to achieve the domestic and international market development and its own profits and influence to enhance the synchronization.Through this research,to expand the market for textiles and Carlyle customer resources,help enterprises improve their profits and competitiveness,promote enterprise's competitiveness,and contribute to the benign development of related industries.With the help of Carlyle textile enterprise network marketing strategy,objective analysis of the product market,its clear industry positioning,identify the era of opportunity for development to our textile enterprises,enhance their market competitiveness and achieve synchronization management level..