Research On Marketing Sanqi Hebei Textile Company Strategy

The textile industry is one of the pillar industries related to the national economy and people's livelihood with its wide applications in different areas.In nowadays with the increasingly prosperous Internet economy,certain traditional textile companies that stand still and refuse to make progress are more likely to be defeated in the market economy competition,even to bankrupt.For those survived companies,they are forced to use a series of reform to implement product upgrades,structural adjustments or corporate transformations.Under the impact of increasing purchase price of various production raw materials,continuous appreciation of the RMB and the increase in labor costs,small and medium-sized textile companies are facing severe survival challenges.At this stage,how to help these small and medium-sized textile enterprises to get out of the development dilemma becomes the focus of attention and research of relevant leaders and research scholars in the textile field.Hebei Sanqi Textile Co.,Ltd.,with a history of 20 years,is a benchmark leader in the local textile industry.For a long time,Sanqi Textile Company actively optimizes the company's product structure,continuously adjusts the company's development and reform direction and has achieved certain development results under the difficulties of market and industry.However,it is still with certain areas to improve in marketing aspect.Faced with the current economic development in the new situation,Sanqi Textile Co.,Ltd.should seize market opportunities,respond to various challenges,strengthen its brand awareness and formulate a reasonable marketing strategy suitable for the company's development based on its product market positioning and target planning.This article first introduces the definition and theoretical basis of marketingrelated concepts and then conducts a detailed and comprehensive analysis of the marketing environment of Hebei Sanqi Textile Company from both a macro and a micro perspective.The article focuses on exploring the practical demands of different consumers,systematically analyzes the status quo of Hebei Sanqi Textile Company's marketing strategy and the challenges and existing problems.SWOT analysis is fully adopted to analyze the target market selection and positioning of Hebei Sanqi Textile Company from multiple perspectives.Within the support of PEST theory and 4P theory,combined with the practical situation of Hebei Sanqi Company,a series of optimization choices are proposed towards marketing strategy from four different perspectives,including products,sales channels,prices and promotion strategies.In addition,othersuggestions are also proposed,including making full use of the organization and coordination advantages of the textile industry association,actively expanding and extending the capital chain,striving to develop internal marketing routes and actively cooperating with other brands.In the end,the positive measures are provided for guaranteeing the effective implementation of marketing strategy.