Case Study Of Comprehensive Financial Management Platform – Ping An Financial Flagship Store

On March 5 this year, at the third session of the 12^th National People’s Congress,Premier Li Keqiang stated the ‘Internet +’ concept in his 2015 government work report, which means to make mobile Internet, cloud computing, data, and networking combined with modern manufacturing industries and promotes the electronic commerce, Internet industry and the Internet Financial growth healthy, and help to guide the enterprises to expand the international market.For private wealth management business, it is a critical subject that how to make the traditional wealth management business combined with ‘Internet +’ and let it better meet the needs of customers must be seriously considered by each financial institution. With the study of ‘Ping An financial flagship store’, include the structure construction method, platform content and etc., the paper hopes to explore the ways and methods of how to build an ‘internet + integrated financial platform’ in the future. With the cases of insuring, loaning and investment on the store, the paper would like to verify whether it can be simply and conveniently meet the consumers "one-stop" comprehensive Internet financial needs, and then provide suggestions of how to set products and service to the platforms which are built in future.