Research On Comprehensive Financial Strategy Of PA Trust Company

At the same time,the global financial industry is developing rapidly,and the operation mode of The international and domestic financial companies are constantly changing and innovating.Transformation and upgrading of the trust industry in the environment,and optimize the business model,the trust in the field of "comprehensive financial" therefore,it has become not part of the financial System in China,the development of the real economy plays a vital role,is also one of the important growth point of national economy.The Chinese PA group,which is mainly engaged in insurance business,is the most complete domestic financial sector license,and can provide the most comprehensive financial services industry leader.Under this background,China PA group actively explores and optimises the operation mode,and has Based on the above factors,this article will focus on the PA trust company's integrated financial strategy,the company is China's integrated financial services group China PA group's subsidiaries,both holding has a close relationship,to enjoy High reputation in the industry to provide the most comprehensive service.This articlemain adopts the literature,field survey,case studies,SWOT analysis and other methods through the analysis of the operation and management of PA trust company,marketing,human resources and strategic planning,find the problems and the insufficiency of the comprehensive financial strategy,look Ing for solutions and measures.This paper is divided into five parts,divided into writing theory and practice combined with introduction to the development of integrated financial and business opportunities brought by the comprehensive financial strategy and reform the bottleneck,so as to further explore the solution,the research of this paper is based on real cases,provides reference for the development of the industry,in order to provide the thinking for the reform of financial trust industry business model innovation and using for reference.