Case Analysis And Strategy Choice Of Sino-Russian Cross-border E-commerce Based On Aliexpress

As the new way of international trade,cross-border e-commerce has the characteristics of low cost,high efficiency,digitization and globalization.Compared with traditional international trade,cross-border e-commerce simplifies the intermediate links,shortens the value chain by flattening the supply chain.At the same time,cross-border e-commerce becomes a new engine to promote the growth of bilateral trade between China and Russia.Though the governments of China and Russia attach great importance to the application of cross-border e-commerce,it exists many problems,such as poor infrastructure,imperfect customs supervision and lack of information security protection,etc.Therefore,formulating feasible development strategy to promote sustainable development of the Sino-Russian cross-border e-commerce which is essential to improve the bilateral trade volume between China and Russia.On the basis of reviewing the existing literature and practical research,the paper studies the Sino-Russian cross-border from macro and micro aspects,with the combination of theory and case.Firstly,analysis the cross-border e-commerce’s "soft" and "hard" development environment combining with technology innovation theory,transaction cost theory,and H-O model.Secondly,analysis the development situation and trend of China,Russian,and Sino-Russian.Besides,analysis the advantages and disadvantages,opportunities and challenges that exist in the development process.Then select Ali Express as a classic Sino-Russian cross-border case to study its supply chain operation mode from information flow,logistics and capital flow,and summarize the successful experience of Ali Express by comparing with traditional international supply chain.Finally,based on the above analysis results,formulate supporting strategy,platform construction strategy,competition strategy,and put forward safeguard measures which are strengthening the trade order,perfecting the credit system,strengthen the construction of infrastructure to improve the application of cross-border e-commerce in the bilateral trade between China and Russian.In recent years,the cooperation between Russia and China has stepped into the period of rapid development,the scale of bilateral trade expands unceasingly.What’s more,with the implementation of the " One Belt and One Road" strategy,the Sino-Russian economic and trade relations tend to be more closely.With the increasingly advanced information technology,cross-border e-commerce are gradually becoming the new trend of trade between China and Russia,and their cooperation has broad development prospects.