Research On The Localization Strategy Of H Bank In China

In recent years,with the development and the rapid rise of global financial integration of macroeconomic,huge market opportunity to attract foreign banks have entered China’s financial market.After all these years of business operation,the business scope of foreign banks to expand steadily,rising market participation,brand benefits have gradually been affirmed in the market.In this context,we selected H bank significance in our localization strategy for the research will be very important.In the specific study,this paper based on the theoretical analysis,strategic analysis follow H’s foundation.In the theoretical analysis,this paper,the SWOT model analysis,commercial bank transnational business motivation,globalization strategy and localization strategy,international direct investment theory are discussed.Secondly,foreign banks to enter the current development of China’s analysis and strategic objectives of the analysis,which were the definition of foreign banks and institutions in China,set up to define the concept of localization of foreign banks,foreign banks strategic goals and implementation effect,Foreign banks in the context of business strategy and performance localization in China,foreign banks depth study of same issues in China localization business strategy exists.In some of the specific case studies,the paper outlines H Bank(China)Limited,H Bank(China)organizational structure and business scope,H Bank(China)SWOT analysis,localization business strategy exists the main problem for analysis.Overall,the paper analyzes the status quo and by theoretical analysis,identify bottlenecks H bank localization of development and problems,in addition to overcome the effects of the market environment,policy,cultural environment and other external conditions,but also should pay attention to management factors,human factors,H bank only coordination and management factors,human factors,policies and legal factors,they can make effective implementation of H bank’s localization strategy.H bank ultimately makes internationalization,localization development goals.The discovery of the problem,based on the above paper problems,but also an optimization proposal.That risk management to achieve localization,to achieve localization channel construction,marketing localization,product localization,localization of human resources to achieve them saw five perspectives discussed.