Profit Model Optimizatiaon Research Of JD

In recent years,with the continuous improvement of Internet technology in China and the continuous development of the Internet industry,the total number of network users in China also will be rapid growth,this change in virtually for China’s B2 C e-commerce business has brought significant development.Followed by a large number of B2 C electric business site to build and achieve operations.As B2 C ecommerce prospects "a good scenery" has become the main trend of the future development,which makes many of our traditional production enterprises and the corresponding development direction of the corresponding enterprises have built their own business B2 C e-commerce platform,in the objective More effectively promoted the development of B2 C e-commerce.As the online shopping platform with shopping convenience,24 hours and other operating hours,has been recognized by most of the Internet users and sought after.With the rapid development of science and technology information technology and the rapid development of Internet information technology,the development of domestic e-commerce in full swing,more and more enterprises,including some traditional enterprises,will be e-commerce business as the main means of trade,Line down to online.E-commerce is now in our country,has become between enterprises and enterprises,between enterprises and individua ls,between individuals and individuals is one of the most important and most important way of trading.At the beginning of this paper,the research background,the purpose of the study and the significance of the research are expounded at the beginning o f this paper.At the same time,through the research on the current situation of domestic and foreign research,the research status of e-commerce enterprise profit model optimization research is discussed.According to the present situation,the research c ontents and research methods of this paper are put forward.Finally,the research framework of this paper is constructed according to the above contents.Then,in the second chapter,the author briefly reviews the theories of e-commerce theory,profit model theory and profit model of e-commerce enterprises,and makes a brief introduction to the research enterprises.Then,the enterprise’s cost,competition Pressure,logistics system,service status of the four aspects of the JD Group,the current profit mod el of the existing problems and a brief analysis of the causes of these problems.Then,through the analysis of PEST analysis,parallel industry analysis,profit model financial effect analysis,Pearson linear correlation analysis and multiple regression analysis,this paper explores the factors that contribute to the profit model of JD Group and the contribution of profit model to profit,And according to these factors derived from the profit model to optimize the overall design ideas,and the corresponding profit model to optimize the design.Finally,according to the new profit model to optimize the design proposal put forward a series of implementation of safeguards.