Study On The Profit Model Of Electronic Commerce Of Organic Agricultural Products

In recent years,the rapid development of e-commerce,frequent food safety problems,organic agricultural products to the development of e-commerce has brought many opportunities,but still brings many challenges,as organic agricultural products e-commerce enterprises how to choose their own profit model,Efficient,low-cost operation is the focus of this paper.The purpose of this paper is to analyze the basic elements of e-commerce profit model of organic agricultural products,and to explore and find the e-commerce profit model suitable for the development of China’s organic agricultural products industry.This paper based on organic agricultural products e-commerce profit model of the relevant theory to study.First,the paper discusses the background,purpose and research significance of the topic,summarizes the concept,characteristics,constituent elements and classification of the e-commerce profit model,and summarizes the e-commerce of organic agricultural products.Secondly,the existing profit model of organic agricultural products eCustomer value,value chain,fees,competitive advantage,and through further analysis and comparison of these five aspects,summed up the 23 two-factor analysis of the profitability of organic agricultural products e-commerce business model,The index system of e-commerce profitability of organic agricultural products is established,and then the evaluation system of e-commerce profitability model of organic agricultural products is established and the profit model of organic agricultural products is designed according to the evaluation index system.According to the results of the data analysis and the characteristics of e-commerce enterprises of organic agricultural products,the basic idea of the profit model was established.Then,according to the theoretical analysis above,the paper established the relationship between the index system The model and the relevant theoretical hypothesis are put forward.Through the multiple regression analysis,the optimized model is obtained,and the conclusion is drawn that the purchase process of the customer value is not complicated in the constituent elements of the profit model of the organic agricultural product e-Finally,the paper gives some advice on the profit model of organic agricultural products enterprises.Finally,the paper gives some suggestions on how to optimize the profit model of organic agricultural products enterprises,such as after-sales service,technical information,safe electronic payment chain in the value chain and the popularity of enterprises in competitive advantage.In this paper,the profit patterns of organic agricultural products are analyzed from different angles,and the profitability evaluation index system of organic agricultural products e-commerce is established.The empirical research is carried out with the multiple regression model,and some suggestions are given for the development of organic agricultural products enterprises.Reference value.