The SNS Based C2C Electronic Commerce Website Profit Model Research

As the network into the Web2.0era, some of the new network biological gradually beenaccepted and recognized and gradually become dependent by people, for example, BLOG,SNS, microblog and etc. Especially, by using SNS, people’s real life through the form ofwebsite albums, log, share, reproduced copied to the network. And the network will linenetwork of fully excavated and transferred to online interaction with a wider network ofrelationships to form a larger network of relationships to maximize value. This change ofe-commerce has also brought new business opportunities. The Internet is no longer justentertainment platform, and also become a key way that people conduct business transactions.At the same time, as China’s huge Internet user population base, coupled with thesoftware and hardware technology of e-commerce platform matures gradually, the number ofonline consumers also showed a rising trend. With the growing of the merchandise categoryor technical support the domestic C2C e-commerce web sites are continue to grow anddevelop. The SNS website as one of the newborn product of WEB2.0era of Internettechnology, Web site to provide users with transparent communication platform, allows usersto interact with timely and effectively. This unique condition provides the C2C e-commercesite a potential business opportunities. In recent years, C2C e-commerce model has alwaysbeen interesting hot spots of domestic e-commerce industry. However, due to its low accessthreshold, strong replicability, there is countless web sites in large and small size abound.That not only makes the whole market difficult to form the influential competition norms, butalso brings the impact of competition to the C2C site, so each site which wants to come to thefore must be innovation and integration.This article aim at the problem, first of all, use six degrees of separation theoryintroducing the basic concepts of the SNS website, combined with the reading of the literatureand thinking, analyses the current development status of China’s SNS and C2C web site. Andthen this text uses the data analysis method on the SNS-based C2C e-commerce websitedevelopment trends. Through the analysis of the current profit model of e-commerce web site, the focus is to study the profit model based on the SNS+C2C e-commerce web site. We startfrom SNS and C2C background, through the status quo at home and abroad, from both theinfluencing factors of the network platform, analyses to identify the existing problems of theweb site. Moreover, we uses chart analysis, data analysis to support the thesis, we also usePEST analysis method to analyze the influencing factors of the web site, and use SWOTanalysis to discuss the actual case of Taobao, analyses status and characteristics of the profitmodel of China’s SNS-based C2C electronic business web site. At last, the text promote theSNS C2C profit model envisaged to provide a development for China’s C2C e-commerce website based on the SNS sustainable profit model. Although theoretical support is not too rich,still hope to provide a certain direction of the recent SNS-based C2C e-commercedevelopment, this is also one of the vision of the SNS-based C2C e-commerce we discussed.