Research On The Network Marketing Strategy Of Gobi Company’s Cashmere Products In Mongolia

The rapid development of the Internet in today’s world,not only to facilitate people’s travel life,but also on the other hand the means of marketing enterprises to put forward higher requirements.Now many large and small enterprises are relying on the network to carry out marketing,network marketing low cost,broad audience,free from time and space constraints and other characteristics of the enterprise to become a profit growth point.But for Mongolia,because the country has a vast territory,traffic inconvenience,the slow development of network infrastructure,sparsely populated,this also to a certain extent,restricts the layout of the network marketing.Mongolia Gobi company as a native of local enterprises,in order to meet the trend of network marketing,we have to look at the rapid development of network marketing environment,and put forward their own network marketing strategy.For the products to Europe and the United States,China and other countries on the market efforts.As a national enterprise in Mongolia,Gobi is in the process of catering to the aesthetic needs of ordinary consumers will be many new to the market at the same time,the industry is also actively explore the Internet consumer era of enterprise development and marketing model of innovative initiatives.Animal husbandry is one of the most representative industries in Mongolia.Mongolian animal husbandry in the new century has made considerable development.At the same time,livestock fur products have pushed to the international market.One of these can be known as the leader of the business is-Mongolia Gobi brand.This has half a century of history of the brand in the generation of staff under the efforts of the Mongolian cashmere industry has become a leading enterprise.Cashmere products not only warm and comfortable,environmental protection and other characteristics widely sought after.This paper analyzes the status quo of marketing and network marketing of Gobi Company in Mongolia through the analysis of the present situation of Gobi Company in Mongolia,and analyzes its advantages,disadvantages and opportunities,and so on.Through professional research,How Gobi company in the new century how to use the network marketing means,how to adjust the marketing strategy to achieve the purpose of long-term development of enterprises,and put forward feasible recommendations.