A Commercial Plan Of HK Project

As national new district,Hengqin New District has got national preferential policies,attracting a lot of investment,which become a hot spot for investment.Hengqin New District relies on Macao,aimed in the construction of cultural and educational open areas,international business services,leisure travel base and a new carrier to promote the development of Macao’s economy.Since A company entered real estate field in 2000,the company adhere to "living and the world simultaneously" concept,the strategic deployment of Guangdong Free Trade Area,focused on innovative financial services platform,creating a world-class financial ecology cycle in Qianhai,Nansha,Hengqin.The city complex project has the characteristics of large investment amount,long project period,high project status and high risk.Therefore,it is necessary to carry out detailed analysis of a city complex project to ensure the scientific decision of investment decision.This article is A company in Hengqin New District development of financial city complex project business plan,the article first introduced the project is located in the Cross Gate Central Business District Hengqin area,location conditions are very excellent,municipal facilities complete.Through the macroeconomic environment,the real estate market environment,Zhuhai City and Hengqin New District policy analysis of the project where the regional development prospects.This article through the Zhuhai City office market,apartment market,retail market,high-star hotel property market research,the project planning for the retail business,office buildings,apartments have a good market feasibility.And then through the product strategy,pricing strategy,channel strategy and marketing strategy to illustrate the marketing strategy of the project.Finally,the project investment costs,income,profit and internal rate of return of these indicators were measured,the project net profit of 477.4 million,the project IRR 35.5%,the project’s profitability beyond the industry average.As long as the entire project development process to maintain the national real estate-related policies are highly sensitive to the target customers to do market research,to take targeted marketing strategies to maintain the project construction safety,quality and progress to meet the requirements of the project The risk can be effectively controlled.