Zhoushan Island B&B Facility Development Countermeasures Of The Perspective Of Consumer Behavior Research

In recent years,with the continuous improvement of economic level in our country,the development of tourism industry in China is also growing,and the home stay facility as one of the elements in the tourism industry also have sprung up in the tourism market in the ground.Home stay facility as a new type of tourism forms,has the personalized characteristic,can satisfy the pursuit of diversified tourism consumers fled the city,return to pastoral,yearning nature needs.Zhoushan city is China's first with islands,the organizational system of the Marine resources superiority,island,Hong Kong,fishery,scenery,sea,reef distinctive,unique landscape,culture,and zhoushan excellent ecological environment,air quality,the top three,is to carry out the Marine tourism,leisure vacation,outdoor sports,sports keeping in good health,travel by boat,an ideal place for cruise ship berthing.In the god-given xiuse island,let visitors live comfortable,is the development of island tourism a major cornerstone,and the home stay facility is carrying the island tourism tourist accommodation indispensable powerhouse in the future.As the island home stay more and more popular,island also appeared many problems in development of a home stay facility,want to put forward the feasible development countermeasure of home stay facility only for island home stay facility itself is not enough,also will travel consumer complex behavior rules combined with island home stay facility,to starting from the demand of consumers,thus to put forward the feasible development countermeasures to the island home stay facility.This article attempts through the analysis of tourism consumer behavior model and the influencing factors of tourism consumer behavior,and consumers of home stay facility requirements,and for development of zhoushan island home stay facility,the rational use of tourism resources,and provide reference in the combination of culture and the home stay facility.The full text is divided into six parts.The first part of introduction mainly introduces the topic research background,significance,research status at home and abroad about the topic and thesis research ideas and methods;The second part of this essay is mainly to the use of the related theory and the definition of related concepts;The third part to introduce the development situation and development of zhoushan island home stay facility pattern analysis;The fourth part as the core part,analyzes the dynamic mechanism of tourism consumer behavior,and analyze the tourism consumers' consumption behavior of home stay facility.The fifth part is mainly based on the home stay facility consumer behavior analysis of zhoushan island home stay facility the development of appropriate countermeasures,to promote the development of zhoushan island home stay facility.The sixth is divided into summary,relevant conclusions of the full text.