Consumer Psychology Under The Perspective Of Zhoushan Island Tourist Resort Development

After the reform and opening-up policy,the status of our country on the world stage continuously improve,people's living standard has improved significantly,GDP has risen steadily,people's material living standards have improved a lot.Especially in recent years,the national per capita income increase and the improvement of welfare insurance system,fully reflects the result of economic development.In material life get relative protection under the premise of the people to meet their spiritual life,the pursuit of personal value realization and so on had the higher request,leisure sports,the development of outdoor activities such as popular,leisure tourism market is booming.For the development of zhoushan leisure travel market provides the opportunity.Is a special geographical unit,island owns its unique development mode and path.In recent years,with the development of new media technology,more and more unknown island show in front of people,they are relying on the unique geographical environment attracts the more and more people to look at who has never been developing island.An island of zhoushan as the only national level,the city has more than 1390 islands,the island features a representative sample.The leisure tourism product received unanimous favorable comment of domestic and foreign tourists,it also provides the development of zhoushan island tourist resort prerequisites.Travel resort is one of the product of highly developed modern tourism industry,is one of the indispensable important component of tourism,in the current fierce competition in the tourism industry plays an increasingly obvious.This article,the author based on consumer psychology,on the basis of relevant theories,such as in zhoushan island tourist resort as the research object,using the scientific literature collection method,questionnaire survey method,empirical analysis,statistical analysis and comparison method and related research methods,and summarized the research on the relevant data and documents at home and abroad.