Research Of Fourth Party's Logistics Industry Based On The Structure-Conduct-Performance Model

The development of market economy,the logistics has a ever-increasing impact on China's economy and the logistics industry has been one of the most important competitive field.Traditional self-logistics operational model can no longer meet the basic requirements of the enterprises to improve the logistics efficiency and reduce the logistics cost.At present,enterprises' requirements for diversified and personalized logistics services is much more urgent than before,and this urges the logistics enterprises to make logistics plans from the angle of supply chain and break previous simple logistics model.In order to meet their complex logistics requirements,a new logistics model,the Fourth Party Logistics(4PL),has appeared.The provider of the Fourth Party Logistics(4PL)is a integrator of a supply chain,who can integrate and manage the different resources,skills and techniques of his own company and of different service providers,and provide a set of supply chain solution.In order to promote the development of logistics industry,improve the efficiency of supply chain,break through the bottleneck of logistics,and re-integrate the whole supply chain,it is very necessary to carry out research on the Fourth Party Logistics.For this reason,this paper first indicates the background and meaning to study the Fourth Party Logistics in Chin,introduces the research progress in this aspect,and discusses its market structure,market behavior,and market performance with SCP analysis frame produced by Harvard School.By discussing the market structure from the aspects of market concentration,product differences,and entry barriers,by analyzing the market behavior including the pricing and reorganization act,and by studying the market performance including the allocative efficiency of resources and innovation,this paper comes to the conclusion that the current market structure of the Fourth Party Logistics in China is the core factor that restricts the development and expansion of the Fourth Party Logistics,and on this basis it puts forward relevant suggestion on industry policies.