The Impact Of Employee Perceived Corporate Employee Responsibility On Employee Innovative Behavior

Nowadays the exploration of the micro-level of corporate social responsibility has gradually increased.Although more and more research has begun to focus on the impact of employee perceived corporate social responsibility on employee attitudes and behavior,there are many studies on corporate social responsibility and employee behavior cannot be fully confirmed,For example,few studies can provide clear cognitive effects of employees’ perception of corporate social responsibility on employee creativity and innovative behavior.So far,as for the Mechanism employees’ perception of corporate social responsibility acting on the innovative behavior of employees’ work is still lack of in-depth study.Therefore,it is necessary to further clarify the impact of the mechanism of employee perceived corporate social responsibility on the work innovative behavior by expanding possible mediation and adjustment variables.This not only makes up for the shortcomings and deficiencies of the previous research,but also provides valuable management inspiration for enterprises in the era of knowledge and creativity by stimulating the innovation of work.In view of the importance of the above management practice and the lack of existing theoretical research,the core problem this research needs to solve is: In the era of knowledge and creativity,the effects of employee perceived corporate social responsibility on employees’ innovative behavior and the detailed mechanism.These problems are based on stakeholders theory,the social identity theory and situational theory,meanwhile this research obeys the logic of "environment—motivation—beh--avior",and finally identified three research tasks: Firstly,through the overview of the literature,we further clarify the research frontiers of employee perceived corporate social responsibility behavior,organizational identity,organizational innovation atmosphere and employee innovative behavior,and clarify which side and level of this research can make new contributions to this field,while strengthening the theoretical framework and analysis of the subject of argument.Secondly,based on the literature review,the author develops the theoretical framework and research hypotheses about employee perceived corporate social responsibility,organizational identity,organizational innovative climate and employee innovative behavior by using inductive and deductive methods.Thirdly,we will complete the questionnaire design and sampling plan.Then,through the empirical analysis of the questionnaire,we can clarify the relationship between the employee perceived CSR and the job innovative behavior,and explore the impact mechanism and the boundary of the employee’s perceived corporate social responsibility on the job innovative behavior.Based on the empirical analysis,this study draws the following basic conclusions.Above all,the employees perceived internal CSR has a significant positive effect on employee innovative behavior;the employees perceived external CSR also has a significant positive effect on employee innovative behavior.Furthermore,organizational identity has a complete mediating effect between employee perceived internal and external employee’s perceived CSR and employee innovative behavior.That is the impact of employee-perceived internal and external corporate social responsibility on employee innovation is achieved through organizational identity,and vice versa.Finally,organizational innovation atmosphere has a positive adjustment effect between employee’s perceived internal and external corporate social responsibility and employee innovative behavior,that is,the higher the atmosphere of organizational innovation,the stronger the impact of employee’s internal and external social responsibility on employee innovative behavior,and vice versa.