DDH Insurance Company Health Insurance Marketing Strategy Research In Shenyang

In recent years,with the development of economy,many social problems are exposed.In particular,insurance and other social welfare,which is related to the vital interests of the people,has become the focus of attention and discussion of the people in china.At the same time,our country vigorously constructs and develops the market economy.In a good environment and policy support,the commercial insurance industry ushered in the development of spring.Shenyang is a big city in China,which is located in the center of the northeast economic circle.At the same time,the population is large,the demand for commercial health insurance is larger,and has a good commercial insurance market.On the one hand,Shenyang's economic development has greatly improved people's living standards,and the quality of life and health requirements are getting higher and higher.On the other hand,the population of Shenyang is large,the problem of aging is serious,and the contradiction between the basic medical insurance and other social welfare insurance has increased year by year.As an effective way to supplement the basic medical insurance,commercial insurance is highly valued and supported by the government.Driven by market demand,the rapid development of commercial health insurance industry in Shenyang.However,there are many problems in the development of health insurance industry in Shenyang.How to accurately analyze the marketing environment,actively and effectively carry out the work of marketing,the implementation of the expansion strategy,occupy a space for one person in the fierce competition in the insurance market,improve the management level and realize the sustainable development,has become an important problem in the survival and development of the current health insurance companies face and solve the.The insurance company how to accurately analyze the marketing environment,actively and effectively carry out the work of marketing,the implementation of the expansion strategy,occupy a space for one person in the fierce competition in the insurance market,to achieve the company management level and improve the sustainable development,is the enterprise survival and development will be an important research and solve the problem seriously.In this paper,DDH insurance company of Shenyang city health insurance market development strategy through the analysis of the present situation,find out the market development strategies and analysis of these problems of the background,through the analysis of environmental factors to analyze the external environment and internal environment,analyze the macro environment,consumer demand,competition pattern,Competitors,changes in the enterprise internal management environment and related effects,combined with Shenyang DDH health insurance of internal resources,determine the competitive advantages and disadvantages of DDH in Shenyang city health insurance in the industry and facing opportunities and threats through the analysis,determine the principles and objectives of market development strategy adjustment of DDH insurance.Shenyang City health insurance market development strategy to adjust the content of the planning.This paper hopes to provide some practical basis and reference for the sustainable development of the commercial health insurance industry in Shenyang by studying the marketing strategy of Shenyang DDH insurance company.