Insurance Marketing Strategies Z Life Insurance Company Health

In recent years, as China’s rapid economic development, the rising medicalcosts, intensification of population aging, consumer’s awareness of growingcommercial insurance, health insurance products in the market increasing demand.With the national policy support on health insurance industry, MEDICINE&HEALTH system reform, the establishment of a multi-level medical securitysystem is ripe. Health insurance as an important supplement to the basic medicalinsurance, in the situation the social basic medical insurance is difficult to coverthe entire population and to meet the market demand, Health insurance plays animportant role in safeguarding.In this paper, Z life insurance company as a concrete object of study, throughanalysis of development trend of our health insurance market, and through analysisof company Z ’s health insurance marketing situation and profile SWOT, proposesuitable marketing strategy of company Z ’s health insurance, I hope this articlecan provide health insurance business of Z life insurance companydecision-making to expand its markets, and sustainable development.