Research Of The Body's Consumption Of Female College Students Under The Contemporary Consumer Culture

Today's consumer culture with the development of the socialist market economic system and the influence of the Western consumer culture,also will be a major change in this change there are many positive aspects,there are many problems can not be ignored,However,the concept of human consumption and consumer behavior by its living in which the cultural influence,but also affect the Chinese people's interpersonal perspective,sense of self-worth.In this cultural context,consumer behavior in the "consumer society" has gone beyond the practical needs of people to meet the significance,but more attention to the symbol of the additional symbol of the value of goods,the body-symbol of commodity symbol The carrier of value,especially the female body,has become the focus of public attention because of its close relationship with consumption,and it carries the information of culture.Female consumption is a diversified characteristic,showing more individuality and autonomy,and female college students as a representative of young women,analysis of their physical consumption characteristics,aesthetic,self-worth sense of the problem,can reflect China The characteristics of university students' sense of aesthetics and self-worth are of great significance to the self-promotion and self-cognition of female college students and the aesthetics and self-worth of the college students.In this paper,the body consumption as the core of the study to female college students as a research object,based on the sense of self-worth,consumer sociology and recognition of the theory and consumer sociology,sociology of dual view,female college students through specific physical consumption behavior Questionnaire survey and in-depth interview,revealing the cultural and social implication implied in the behavior of female college students.The current consumption of female college students in daily life,including consumption of skin and epidermal exterior consumption of clothing accessories,fitness shaping consumption,skin epidermis and the body of the two organizations(hair,nails)use of cosmetics consumption and beauty,nail salon,Consumption and micro-cosmetic consumption,and found that their consumption behavior by the economic base,media factors,peer groups,idol effects and consumerism,in order to pursue the wonderful work of aesthetic and meet their own A sense of worth and identity,neglect of health,and regardless of the economic base of consumption and conspicuous consumption and so on.Therefore,through the cultural perspective of female college students,it is necessary to cultivate the female students 'aesthetic view from the cultural point of view,pay attention to the unity of internal beauty and external beauty,and through social propaganda,college education on female students' personal values To provide substantive recommendations to promote the consumption of female college students.