On Jean. Boudrillard's Consumer Society

Consumer Society is one of the famous works written by the French sociologist and philosopher Jean.Boudrillard.From the perspective of semiotics,he made analysis and diagnose in contemporary capitalism. Jean.Boudrillard figures out that consumption is sign consumption rather than object consumption.The consumption sign has the social significance and virtually makes identity construction,this is surly the value of consumption signs,thus,the purpose of sign consumption is to pursue difference.The consumption is no longer an activity to satisfy human needs alone and has become the ideology of the consumer society.It is a new control in contemporary capitalism.Jean.Boudrillard presents us a totally new picture of consumer society.People considers the life as fortune in this society that is full of kinds of substances.In fact,this society is also a world filled with magic, poverty and overturning.The consumption sign brings people self alienation;the society is not a ideal society.On the contrary,it is filled with problems,faults and social crisis.It is necissary for us to have a systematic study and correct interpretation about Jean.Boudrillard's theory of consumption sign so as to understand kinds of consumption phenomena in contemporary capitalism deeply.In market economy in china today,we also must pay more attention to the effect on people's living styles and thinking ways with the coming of consumer society.The study of consumer society can offer us many revelations for the construction of economical society.This is the necessity and significance of the thesis.