H Province Tobacco Commercial Enterprise Development Strategy Research

After China entry into the world trade organization,gradually speed up the marketization process.Because of the macroeconomic situation complex,severe external environment,the rising smoking tobacco control activities,in recent years the development of the tobacco industry is facing many difficulties and challenges,from the height of the planned management to market-oriented management are imperative.From the perspective of strategic management,this paper first introduces the selected topic background,research significance,analyzed the development of the theory of strategic process and research status at home and abroad,has been clear about the research ideas and research methods.Second,by using the PEST analysis ?Potter's five forces model and other tools,analysis the internal and external environment of H tobacco business enterprises,made clear its current opportunities and threats,its own existing strengths,weaknesses,for the study of H province tobacco commercial enterprise development trend,formulate the development strategy of science provides a realistic basis.Then,through the analysis of H province tobacco commercial enterprise's strategic positioning,target and policy,put forward the H province tobacco commercial enterprise during the period of the 13 th Five-Year and a longer period of time: the development strategy of market-oriented strategy and diversification strategy.Finally,for H province tobacco commercial enterprise development strategy put forward the corresponding security measures.This article tries to combine enterprise strategic management theory and the practice development of the tobacco commercial enterprise,for H province tobacco commercial enterprise how to better adapt to the national laws,industry policy and internal and external environment changes to do some thinking,hope for its analysis and choose their own development strategy to provide the reference,can also be used for other enterprises especially the tobacco enterprises.