The Influence Of Enterprise Culture Construction On Enterprise Technological Innovation Ability

In the era of knowledge economy,the market competition is becoming more and more fiercely.There is no denying that enterprises in order to achieve rapid development,we must keep up with the pace of the times and continuous innovation,science and technology innovation must be placed in the top priority,otherwise it will be eliminated by the times.The country also advocates changing the mode of growth,achieving independent innovation,developing a number of policies to encourage innovation.The technological innovation capability of enterprises is an important embodiment of the core competitiveness of enterprises,but also the goal of continuous exploration and pursuit of improvement.It is found that the enterprise culture has a profound influence on the technological innovation ability,and the enterprise culture construction is often ignored by the Chinese enterprises,which leads to the stagnation of technological innovation.Before scholars explore the relationship between the two,the majority of qualitative research,quantitative results are relatively small.The automobile industry represents the comprehensive strength of a country's economy to a certain extent,improve the technological innovation capability of private automobile enterprises will be the primary task of China's automobile industry in the future development,only the core technology to achieve internalization,in order to improve the core competitiveness of the automobile industry.In this paper,the private car enterprises in China as the research object,the use of qualitative analysis and quantitative analysis methods to explore the impact of corporate culture on technological innovation capability.First of all,this paper describes the research background and research significance,research content and research methods and innovation.Secondly,through reading a lot of literature,summarized the relevant research results of domestic and foreign scholars on corporate culture and technology innovation capability of the enterprise,and according to the research results before the building of the model and indicators of corporate culture and technology innovation capability,specifically the corporate values,corporate culture and corporate entrepreneurship as a factor of three culture,science and technology development level,resource level,level of manufacturing,marketing and management level as the five factors of the technology innovation capacity of enterprises,and put forward relevant assumptions.Again,through the questionnaire,the collection of data collection,using SPSS statistical analysis software for empirical analysis,including descriptive statistical analysis,reliability analysis,factor analysis and regression analysis.Finally,according to the results,the conclusion of empirical analysis,and put forward the following suggestions: First,to establish and publicize,pay attention to enterprise value.Second,increase the automobile enterprise innovation atmosphere.Third,pay attention to cultivate the innovative spirit of entrepreneurs.