The Research Of Annto Logistics Market Expansion Strategies In The Internet Plus Era

The Internet plus is a new economic form,which play a important role in optimizing and integrating allocation of production factors.That the innovative achievement of Internet is deeply integrated into each fields of society can improve creativity and productivity,so that more economic form based on Internet and using Internet as a tool will arise.Internet business mode constantly impacting on traditional industries has spawned a large number of innovative and entrepreneurial enterprises.This play a very important role in market expanding of the logistics industry.Many factors is important indicators to measure prospect of logistics enterprises,such as the logistics demand,building customer service terminal based on the upstream enterprises,IT technology drivers,the automation level,the standardized management system and service ability of omni-channel.Therefore,the strategies of logistics market expanding have to change in the Internet plus era.This thesis took Annto logistics Co.(hereafter referred as Annto)as a simple to introduce how to make strategies of logistics market expanding in the Internet plus era.Firstly,the research background,objective,and meaning was introduced.And the theoretical basis was explained.Secondly,the business and marketing of Annto was carefully introduced.What analyze the inner and outer circumstance and company condition of competition have found some problems in the Internet plus era,such as products,brand,channels.In order to solve this problem,a new and practical strategy of market expanding was proposed.It mainly focus on two aspects: developing new customers and building closer ties with old customers.Finally,the innovation of research was expressed.Of course,there are some disadvantages.In short,by taking Annto as a simple,the thesis solved how to make strategy of logistics market expanding.Meanwhile,the solution have reference significance for other company.