Research On The Ecological Tourism Development Of Xin Yang Nan Wan Lake Scenic Area

Relying on the abundant natural and cultural ecological tourism resources,the ecological tourism of Nan Wan lake scenic area has gotten great development,but in the process of development,there are a series of problems.In order to make full use of the ecological tourism resources,it is necessary to conduct further research.Basing on the theory of sustainable development,ecological economics,combined with the actual investigation,the results of the questionnaire survey,This thesis aims to provide theoretical basis and suggestions for its further development.Firstly this thesis gives a brief introduction to the topic background,research significance,and introduces the main contents,research methods,then reviewed the related thesis,which lays a foundation for later research.After that the thesis defines the concept of ecological tourism,and analysis its characteristics,and finally lists the theory of ecological tourism development.The following chapter studied the ecological tourism resources condition of Nan Wan lake scenic area,and analyzes the status quo of its ecological tourism development,finally,summarized the problems in its development.Research results show that the Nan Wan lake scenic area has rich natural and cultural resources,which is very critical to the development of ecological tourism,Although the ecological tourism industry has developed a lot in recent years,there still exists many problems.Such as lacking of ecological protection,lacking stable funds,and the unfair distribution of interest.In order to evaluate the ecological tourism resources.Then this thesis built a quantitative evaluation index system,which includes 3 restricting layers,19 specific evaluation index.Then using the analytic hierarchy process(AHP)to determine the weight of each index,and then through the research data,field survey,questionnaire,finally get the scores of ecological tourism resources of Nan Wan lake scenic area,which reaches to 78.86 points,and belongs to four-star ecological tourism resources,with great development value and potential.Further using the SWOT analysis method to find out the strengths,weaknesses,opportunities and threats of Nan Wan lake scenic area.Its advantage is mainly reflected in rich ecological tourism resources,convenient transportation,broad source of tourists;Disadvantage is embodied in the backward economy,lacking of ecological tourism professionals,weak ecological tourism marketing,The opportunities are strong ecologicaltourism demand and government policy supporting,Threat comes from the weak consciousness of ecological protection,and the fierce market competition.At the end this thesis put forwards suggestions on the development of ecological development: strengthening the protection of the ecological tourism resources;Strengthening capital introduction,solve the problem of the lack of development funds;fairly distribute the interests,and promoting community participation;Strengthening the cultivation of the ecological tourism talents;Intensify propaganda,building ecological tourism brand.